Technologie: Jurnal Sains dan Teknologi

Articles

Vol. 1 No. 1 (2026): Technologie: Jurnal Sains dan Teknologi

Inovasi Digital dalam Perancangan Website E-Commerce bagi Pemasaran Produk Digital

Submitted
June 14, 2026
Published
2026-06-14

Abstract

The development of digital technology has driven significant changes in the way businesses market and sell products. This research aims to design and develop an innovative e-commerce website to support digital product sales. In this research, the methods used include user needs analysis, user experience (UX) based interface design, and system implementation using modern web technology such as HTML5, CSS3, and JavaScript frameworks. The research results show that the designed e-commerce website is able to improve user experience, transaction process efficiency, and expand market reach. Apart from that, features such as payment security and a digital product management system also add value. This research makes a significant contribution to the development of e-commerce solutions that are adaptive and responsive to user needs.

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